Securing your site is now about more than simply protecting your
current customers’ information—it’s about getting visitors to trust your
site as soon as possible. That’s because consumers will soon have an
easier way to tell how secure your site is before they even think about
buying or logging in.
Many browsers are beginning to flag non-secure sites that accept
credit cards or use passwords. This is just the first step in a series
of changes that will eventually include additional negative visual
indicators that will mark encrypted websites so that they stand out
to consumers. For example, in Google Chrome, the company will add
the words “Not Secure” and an exclamation point icon next to the web
address on any encrypted site.